Sportscene Store Sales Associate / Shop Assistant Jobs 2026 – Festive Season Jobs

Are you looking for Sportscene Store Sales Associate or Shop Assistant Jobs in South Africa for 2026? Sportscene, one of South Africa’s popular streetwear and lifestyle retail brands, offers exciting opportunities for energetic, confident and customer-focused individuals who are passionate about fashion, sneakers and selling.

Sportscene is part of The Foschini Group (TFG), an internationally diversified retail group with a portfolio of speciality lifestyle and apparel brands.

The company is looking for enthusiastic team members who can create positive customer experiences, promote its brands and products, achieve sales targets and contribute to the overall success of its stores.

If you enjoy working with people, have a strong interest in the latest fashion trends and possess good selling skills, a Sportscene Store Sales Associate position could be an excellent opportunity to gain valuable retail experience during the festive season.

Sportscene Store Sales Associate Jobs 2026: Job Overview

• Company: Sportscene
• Parent Company: The Foschini Group (TFG)
• Job Title: Store Sales Associate / Shop Assistant
• Industry: Retail / Fashion / Clothing
• Job Category: Sales and Customer Service
• Employment Type: Subject to the individual vacancy advertised
• Location: Various Sportscene stores in South Africa

About Sportscene

Sportscene is a leading South African streetwear and lifestyle retail brand that forms part of The Foschini Group (TFG).

The brand is known for bringing together popular global and local fashion brands, sneakers and streetwear trends.

Working at Sportscene gives employees an opportunity to become part of a retail environment that celebrates youth culture, fashion, creativity and innovation.

As a Sportscene Store Sales Associate, you will help customers find suitable products, promote the latest fashion collections and create memorable shopping experiences.

Duties and Responsibilities

Successful candidates appointed to Sportscene Shop Assistant and Store Sales Associate positions will be responsible for the following:

1. Customer Service and Brand Representation

• Act as an ambassador for the Sportscene brand.
• Deliver an exceptional customer experience.
• Welcome customers and assist them with their shopping needs.
• Understand customer requirements and recommend suitable products.
• Exceed customer expectations by identifying and providing the best possible solutions.
• Build strong relationships with customers and encourage customer loyalty.

2. Sales and Achieving Targets

• Actively contribute towards achieving and exceeding store sales targets.
• Monitor individual sales performance against set targets.
• Identify opportunities to generate additional sales.
• Promote different products and collections available in the store.
• Use effective selling and negotiation techniques.
• Keep up to date with the latest fashion and streetwear trends.

3. Stock Replenishment and Store Presentation

• Assist with replenishing stock on the shop floor.
• Ensure products are properly displayed and available for customers.
• Maintain an attractive and organised store environment.
• Help ensure the store is ready to serve customers at all times.
• Follow company standards and procedures when performing daily duties.

4. Teamwork and General Store Operations

• Work together with other team members to achieve store objectives.
• Take initiative and work independently when required.
• Manage multiple responsibilities in a busy retail environment.
• Follow company policies, procedures and operational standards.
• Contribute towards improving the overall shopping experience.

Minimum Qualifications and Experience

To qualify for Sportscene Store Sales Associate / Shop Assistant opportunities, applicants must have:

• Grade 12 (Matric).

Applicants should also demonstrate an interest in fashion, streetwear, retail sales and customer service.

Skills and Competencies Required

Sportscene is looking for candidates who possess the following skills and abilities:

• Passion for working with people.
• Strong customer service skills.
• Target-driven and sales-focused attitude.
• Good verbal and written communication skills.
• Ability to multitask in a fast-paced working environment.
• Ability to work independently.
• Good initiative and problem-solving skills.
• High level of attention to detail.
• Ability to build customer loyalty.
• Customer service delivery skills.
• Ability to handle customer challenges professionally.
• Negotiation and selling skills.
• Good planning and organisational abilities.
• Ability to work effectively as part of a team.

Expected Behaviours

Sportscene and TFG expect employees to demonstrate the following workplace behaviours:

• Adhering to Standards: Ensuring quality and compliance when performing duties.
• Continual Improvement: Looking for opportunities to improve processes and performance.
• Decision Making: Analysing situations and making effective decisions.
• Driving and Persevering: Demonstrating determination to achieve results.
• Meeting Customer Expectations: Consistently delivering excellent customer service.
• Planning and Organising: Managing responsibilities in a structured manner.
• Relating and Networking: Building positive relationships with customers and colleagues.

About The Foschini Group (TFG)

The Foschini Group is an internationally diversified retail portfolio consisting of 34 speciality lifestyle and apparel brands.

TFG aims to inspire customers to live their best lives by offering products and shopping experiences across its different retail brands.

The company also focuses on creating opportunities for employee development and career growth.

Joining Sportscene means becoming part of a larger retail organisation where employees can explore different career opportunities across TFG’s brands.

Employment Equity

Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

How to Apply for Sportscene Store Sales Associate Jobs 2026

Apply here online for Sportscene Store Sales Associate / Shop Assistant Jobs 2026 – Festive Season Jobs

Closing date:  13 November 2026